SaaS marketing is a unique and challenging field that requires a lot of creativity, strategy, and experimentation. SaaS businesses need to attract, engage, and retain customers who pay for their software on a recurring basis. They also need to stand out from the competition, demonstrate value, and reduce churn.
That’s why following SaaS marketing blogs can be very beneficial for SaaS marketers and founders. By reading SaaS marketing blogs, you can learn from the experts, stay updated on the latest trends, get inspiration for your own campaigns, and discover new tools and resources.
But how do you find the best SaaS marketing blogs to follow? There are hundreds of blogs out there, but not all of them are worth your time and attention. To help you out, we have curated a list of 17 best SaaS marketing blogs that we think you should follow in 2023. These blogs are selected based on their quality, relevance, frequency, authority, and popularity.
Here are the 17 best SaaS marketing blogs to follow in 2023:
HubSpot
HubSpot is a leading CRM platform that helps SaaS businesses grow better by providing tools for marketing, sales, service, and operations. Their blog covers topics such as inbound marketing, content marketing, SEO, social media, email marketing, lead generation, conversion optimization, analytics, and more.
Who is behind it?
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. They are a global company with over 4,000 employees who share a mission to help millions of organizations grow better.
Why this blog is worth following?
HubSpot’s blog is one of the most comprehensive and authoritative sources of information on SaaS marketing. It provides practical advice and best practices on how to attract, convert, close, and delight customers using inbound marketing methodology. It also offers free tools, templates, guides, courses, and certifications for SaaS marketers.
Buffer
Buffer is a popular social media management tool that helps SaaS businesses plan, schedule, and analyze their social media posts. Their blog features content on topics such as social media marketing, social media strategy, social media trends, social media tools, and more.
Who is behind it?
Buffer was founded in 2010 by Joel Gascoigne and Leo Widrich. They are a fully remote team of over 80 people who are driven by a vision to build a more positive and transparent social media ecosystem.
Why this blog is worth following?
Buffer’s blog is a go-to resource for anyone who wants to master social media marketing for SaaS businesses. It provides data-driven insights and tips on how to optimize your social media presence and performance. It also showcases the culture and values of Buffer as a remote-first SaaS company.
ChartMogul
ChartMogul is a subscription analytics platform that helps SaaS businesses measure, understand, and grow their recurring revenue. Their blog features content on topics such as subscription metrics, revenue recognition, churn analysis, cohort analysis, customer lifetime value, pricing strategy, and more.
Who is behind it?
ChartMogul was founded in 2014 by Nick Franklin. He is the CEO and founder of ChartMogul, and also the main author of the blog. He shares his insights and expertise on SaaS metrics and analytics.
Why this blog is worth following?
ChartMogul’s blog is a must-read for anyone who wants to learn how to measure and improve their SaaS business performance using data. It provides clear explanations and best practices on how to use subscription metrics and analytics to make better decisions. It also features interviews and guest posts from other SaaS experts and practitioners.
Drift
Drift is a conversational marketing platform that helps SaaS businesses connect with their website visitors in real-time using chatbots and live chat . Their blog features content on topics such as conversational marketing, conversational sales, conversational AI, lead generation, customer engagement, and more.
Who is behind it?
Drift was founded in 2015 by David Cancel and Elias Torres . They are a hyper-growth SaaS company with over 300 employees and over 50,000 customers worldwide. They are also the pioneers of the conversational marketing movement, which aims to transform the way SaaS businesses communicate with their customers and prospects.
Why this blog is worth following?
Drift’s blog is a great source of information and inspiration for anyone who wants to leverage the power of conversation to grow their SaaS business. It provides practical tips and examples on how to use chatbots and live chat to generate more leads, close more deals, and delight more customers. It also showcases the culture and vision of Drift as a category-defining SaaS company.
Copyhackers
Copyhackers is a leading copywriting blog that helps SaaS businesses write better copy that converts. Their blog features content on topics such as copywriting, landing pages, headlines, email marketing, web design, psychology, persuasion, and more.
Who is behind it?
Copyhackers was founded in 2011 by Joanna Wiebe. She is the original conversion copywriter and the founder and CEO of Copyhackers. She has helped thousands of SaaS businesses improve their copy and grow their revenue.
Why this blog is worth following?
Copyhackers’ blog is a must-read for anyone who wants to learn how to write copy that sells for SaaS businesses. It provides proven techniques and frameworks on how to craft compelling and persuasive copy that resonates with your audience and drives action. It also features case studies and critiques from real SaaS businesses and their copy.
Baremetrics
Baremetrics is a revenue analytics platform that helps SaaS businesses track, analyze, and optimize their revenue. Their blog features content on topics such as revenue growth, pricing strategy, churn reduction, customer acquisition, customer retention, customer success, and more.
Who is behind it?
Baremetrics was founded in 2013 by Josh Pigford. He is the founder and former CEO of Baremetrics, and also the main author of the blog. He shares his honest and transparent stories and lessons from building and selling a SaaS business.
Why this blog is worth following?
Baremetrics’ blog is a rare and refreshing example of a SaaS blog that tells it like it is. It reveals the real challenges and struggles of running a SaaS business, as well as the strategies and tactics that work. It also shares the behind-the-scenes stories and learnings from Baremetrics’ own growth journey.
Hotjar
Hotjar is a user feedback and behavior analytics tool that helps SaaS businesses understand how their users interact with their website or app. Their blog features content on topics such as user research, user testing, user feedback, user experience, conversion optimization, web design, web analytics, and more.
Who is behind it?
Hotjar was founded in 2014 by David Darmanin. He is the founder and CEO of Hotjar, and also the main author of the blog. He shares his insights and expertise on user feedback and behavior analytics. He also shares the culture and values of Hotjar as a bootstrapped and remote-first SaaS company.
Why this blog is worth following?
Hotjar’s blog is a valuable resource for anyone who wants to learn how to use user feedback and behavior analytics to improve their website or app. It provides practical tips and examples on how to conduct user research, user testing, user feedback, user experience, and conversion optimization. It also showcases the culture and values of Hotjar as a bootstrapped and remote-first SaaS company.
Unbounce
Unbounce is a powerful landing page builder that helps SaaS businesses create and optimize landing pages that convert. Their blog features content on topics such as landing page design, landing page optimization, landing page copywriting, landing page testing, landing page examples, and more.
Who is behind it?
Unbounce was founded in 2009 by Rick Perreault, Oli Gardner, Carl Schmidt, Carter Gilchrist, and Jason Murphy. They are a team of over 200 people who are passionate about helping SaaS businesses get more conversions from their marketing campaigns.
Why this blog is worth following?
Unbounce’s blog is a must-read for anyone who wants to learn how to create landing pages that convert for SaaS businesses. It provides proven techniques and frameworks on how to design, optimize, test, and improve your landing pages. It also features case studies and critiques from real SaaS businesses and their landing pages.
Appcues
Appcues is a user onboarding platform that helps SaaS businesses create personalized and interactive user experiences. Their blog features content on topics such as user onboarding, user activation, user retention, user engagement, user feedback, user education, product adoption, product updates, and more.
Who is behind it?
Appcues was founded in 2013 by Jonathan Kim and Jackson Noel . They are a team of over 100 people who are on a mission to help SaaS businesses create products that users love.
Why this blog is worth following?
Appcues’ blog is a go-to resource for anyone who wants to learn how to create user onboarding experiences that delight users and drive product adoption. It provides practical tips and examples on how to design, implement, measure, and improve your user onboarding strategy. It also features interviews and guest posts from other SaaS experts and practitioners.
Moz
Moz is a leading SEO software that helps SaaS businesses improve their visibility and ranking on search engines. Their blog features content on topics such as SEO strategy, SEO tools, SEO trends, SEO best practices, keyword research, link building, technical SEO, content marketing, and more.
Who is behind it?
Moz was founded in 2004 by Rand Fishkin and Gillian Muessig . They are a team of over 150 people who are dedicated to making SEO accessible and easy for everyone.
Why this blog is worth following?
Moz’s blog is one of the most trusted and authoritative sources of information on SEO for SaaS businesses. It provides in-depth guides and tutorials on how to improve your SEO skills and results. It also features industry news and updates, as well as interviews and guest posts from other SEO experts and practitioners.
Ahrefs
Ahrefs is a powerful SEO toolset that helps SaaS businesses research and optimize their websites, keywords, backlinks, competitors, and content. Their blog features content on topics such as keyword research, link building, technical SEO, content marketing, SEO case studies, SEO tools, and more.
Who is behind it?
Ahrefs was founded in 2011 by Dmitry Gerasimenko. He is the founder and CEO of Ahrefs, and also the main author of the blog. He shares his insights and expertise on SEO and online marketing.
Why this blog is worth following?
Ahrefs’ blog is a valuable resource for anyone who wants to learn how to use Ahrefs’ tools and features to boost their SEO performance. It provides step-by-step guides and examples on how to use Ahrefs for various SEO tasks and goals. It also features case studies and experiments from real SaaS businesses and their SEO results.
Hunter.io
Hunter.io is a popular email finder tool that helps SaaS businesses find and verify the email addresses of their prospects. Their blog features content on topics such as email outreach, email marketing, email verification, email deliverability, email personalization, email copywriting, and more.
Who is behind it?
Hunter.io was founded in 2015 by François Grante and Antoine Finkelstein. They are a bootstrapped and profitable SaaS company with over 2 million users worldwide. They are also known for their transparency and openness.
Why this blog is worth following?
Hunter.io’s blog is a treasure trove of information and inspiration for anyone who wants to level up their email outreach skills for SaaS businesses. It provides proven strategies and examples on how to find, verify, and contact your ideal prospects using email. It also shares the behind-the-scenes stories and learnings from Hunter.io’s own growth journey.
ActiveCampaign
ActiveCampaign is a powerful email marketing and automation platform that helps SaaS businesses create personalized and engaging email campaigns. Their blog features content on topics such as email marketing, email automation, email design, email deliverability, email personalization, email segmentation, email analytics, and more.
Who is behind it?
ActiveCampaign was founded in 2003 by Jason VandeBoom . He is the founder and CEO of ActiveCampaign, and also the main author of the blog. He shares his insights and expertise on email marketing and automation.
Why this blog is worth following?
ActiveCampaign’s blog is a must-read for anyone who wants to learn how to use email marketing and automation to grow their SaaS business. It provides proven techniques and frameworks on how to create personalized and engaging email campaigns that drive action. It also features case studies and testimonials from real SaaS businesses and their email results.
Zapier
Zapier is a popular automation tool that helps SaaS businesses connect their favorite apps and automate their workflows. Their blog features content on topics such as automation, productivity, integrations, workflows, tips, tricks, hacks, and more.
Who is behind it?
Zapier was founded in 2011 by Wade Foster , Bryan Helmig , and Mike Knoop . They are a team of over 300 people who are on a mission to help everyone be more productive and automate the boring stuff.
Why this blog is worth following?
Zapier’s blog is a go-to resource for anyone who wants to learn how to use Zapier and automation to save time and money for their SaaS business. It provides practical tips and examples on how to connect your favorite apps and automate your workflows. It also features stories and examples from real Zapier users and their use cases.
SaaStr
SaaStr is one of the most popular and influential SaaS blogs in the world. It covers topics such as scaling, growth, funding, sales, marketing, product, culture, and more. It also hosts events, podcasts, webinars, and courses for SaaS founders and executives.
Who is behind it?
Jason Lemkin is the founder and CEO of SaaStr. He is a serial entrepreneur and investor who has built and sold two SaaS companies. He is also a partner at SaaStr Fund, which invests in early-stage SaaS startups.
Why this blog is worth following?
SaaStr is a must-read for anyone who wants to learn from the best practices and experiences of successful SaaS leaders. It provides actionable insights and tips on how to grow and scale a SaaS business. It also offers a vibrant community and network of SaaS enthusiasts.
Mailchimp
Mailchimp is a popular email marketing platform that helps SaaS businesses create and send beautiful and engaging email campaigns. Their blog features content on topics such as email marketing, email design, email deliverability, email personalization, email segmentation, email automation, email analytics, content marketing, social media marketing, branding, storytelling, and more.
Who is behind it?
Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius . They are a team of over 1,000 people who are on a mission to help small businesses grow smarter.
Why this blog is worth following?
Mailchimp’s blog is a great source of information and inspiration for anyone who wants to use email marketing to grow their SaaS business. It provides practical tips and examples on how to create and send beautiful and engaging email campaigns that drive action. It also showcases the culture and values of Mailchimp as a creative and customer-centric SaaS company.
CoSchedule
CoSchedule is a marketing calendar platform that helps SaaS businesses plan, organize, and execute their marketing campaigns. Their blog features content on topics such as marketing strategy, marketing planning, marketing management, marketing execution, content marketing, social media marketing, email marketing, SEO, analytics, and more.
Who is behind it?
CoSchedule was founded in 2013 by Garrett Moon and Justin Walsh . They are a team of over 100 people who are on a mission to help SaaS businesses do more with less using their marketing calendar platform.
Why this blog is worth following?
CoSchedule’s blog is a must-read for anyone who wants to learn how to use CoSchedule and marketing calendar to plan, organize, and execute their marketing campaigns. It provides proven techniques and frameworks on how to create and implement effective marketing strategies that drive results. It also features case studies and testimonials from real CoSchedule users and their marketing results.
